RESEARCH: Who are Trailers Aimed at?

Trailers can be aimed at specific demographics of people who are statistically more likely to watch a specific kind of film, this can be achieved by the content of the trailer; what genre it is, the soundtrack or which actors appear in the film. All of these tactics are to convince a targeted market to see a film.

For example, War for the Planet of the Apes has a trailer that consisted of loud sound effects, rock music, explosions, gunfire, as well as extremely impressive virtual effects, the apes being motion captured and animated with extremely realistic facial features and hair physics, the trailer also had big stars such as Woody Harrelson and Andy Serkis. The trailer is very action focused which will attract a new demographic of people to an ever-growing base audience for the Planet of the Apes films.