RESEARCH: How do Trailers Help Fill Cinemas?

Film trailers are an essential tool for filling cinemas as it allows viewers, and potential audience, to see what genre the film is, the plot, the big name actors that will appear and the unique selling point of the film. The unique selling point is crucial to convey in the trailer as it is the feature that could be important for mass audience appeal. The Odeon ran a survey that discovered that 78% of people said that they found out about the film because they had seen the trailer on social media or YouTube, these trailers garner millions of views and films with greater audience anticipation, such as Marvel's Ant Man, garnered 23 million views on youtube alone.